Skates Sports is a performance-first lifestyle brand committed to creating technically innovative, fashion-forward apparel for modern men & women. With headquarters in London and Los Angeles, we take a technically advanced approach to up-to-the-minute design that blends London’s cosmopolitan elegance with L.A.’s active lifestyle.
Increase in returning customer rate
Boost in online sales within 60 days
Faster load time after web redesign
Product visuals & content pieces created
The Challenge
Building a brand from the ground up is no small feat—especially in a market dominated by multimillion-dollar giants with deep pockets and established reputations. For Skates Sports, the vision was clear to deliver premium gym wear that redefines quality, comfort, and performance. But the path to achieving this was paved with challenges.
Competing against industry titans meant not only creating exceptional products but also establishing a brand identity that resonated with customers on a deeper level. Every aspect, from product development to customer experience, needed to reflect seamlessness and reliability, ensuring that Skates Sports stood out as a trusted choice in a crowded and competitive landscape.
Starting from scratch, the task was monumental, crafting a brand that could challenge the norms, disrupt the market, and build loyalty among fitness enthusiasts—all while ensuring every step of the journey was smooth, stress-free, and rewarding for the end consumer.
What did
Tekxum do
For Skates Sports, Tekxum became more than just a partner—we became architects of their brand’s vision. Starting from a blank slate, we worked hand-in-hand with the team to transform their bold ambition into a reality. Our approach was rooted in strategy, creativity, and precision, ensuring every move was intentional and impactful.
To compete in a market saturated with industry heavyweights, we focused on creating differentiation. Tekxum began by developing a strong digital foundation, designing a seamless, high-performing e-commerce platform tailored for fitness enthusiasts. With an intuitive interface, the platform offered an effortless shopping experience, making it easy for customers to explore, select, and purchase premium gym wear without a hitch.
To ensure scalability, Tekxum implemented a robust backend system, streamlining inventory management, order processing, and customer support. By integrating advanced analytics tools, we equipped Skates Sports with actionable insights to drive growth and stay ahead of trends.
Tekxum provided ongoing support and guidance, ensuring Skates Sports not only entered the market but thrived in it. Together, we turned a vision into a brand ready to compete—and win—on the global stage.
The Results
- 70% Increase in returning customer rate
- 45% Boost in online sales within 60 days
- 2.5X Faster load time after web redesign
- 100+ Product visuals & content pieces created
