Embriod came to us with a cool concept: anime-inspired fashion for Gen-Z. We gave that idea a visual heartbeat, a smooth web store, and a content strategy that hit home with their tribe. With thumb-stopping visuals and digital marketing that actually converts, Embriod’s now on the radar of Gen-Z streetwear lovers.
Organic reach in the first campaign
Follower growth in 3 weeks
Bounce rate reduction on product pages
Trend-based content drops delivered
The Challenge
EMBROID faced the challenge of creating a brand that not only catered to its youthful, anime-enthusiast audience but also offered high-quality, durable, and comfortable fashion. To meet these demands, EMBROID needed to blend creative anime-inspired designs with premium materials, all while ensuring the clothing was functional and stylish. Leveraging technology, the brand utilized advanced fabric innovation and design software to create apparel that prioritized comfort without compromising on style. Additionally, EMBROID embraced digital platforms to build a thriving online community, allowing anime and fashion fans to connect, share their passion, and engage with the brand in meaningful ways.
What did
Tekxum do
Tekxum played a pivotal role in helping EMBROID navigate their challenges by leveraging technology to enhance both design and community engagement. By utilizing advanced design software, Tekxum enabled EMBROID to create anime-inspired fashion with precision, ensuring each piece was not only stylish but also made from durable, comfortable materials. On the e-commerce front, Tekxum implemented a seamless platform that provided an intuitive shopping experience, allowing customers to easily browse collections and make purchases. Beyond the product, Tekxum focused on building EMBROID’s digital presence by developing a social media strategy that encouraged engagement and fostered a vibrant community. Through platforms like Instagram and TikTok, Tekxum helped EMBROID connect with its audience, turning their passion for anime and fashion into a shared, interactive space. With these technological solutions, Tekxum empowered EMBROID to grow both its brand and its loyal community of fans.
The Results
- 10K+ Organic reach in the first campaign
- 4X Follower growth in 3 weeks
- 90% Bounce rate reduction on product pages
- 7+ Trend-based content drops delivered
